Way to go MACY's!

Capitalism and Gay Equality
Posted on May 29, 2008 on Independent Gay Forum

In Wednesday's Los Angeles Times, Macy's ran a full-page ad for its wedding registry that says, "First comes love. Then comes marriage. And now it's a milestone every couple in California can celebrate."

A while back, Paul Varnell looked at the positive side of gays being (oh, the horror!) a target market.

The Macy's ad also brought to mind the article Capitalism and the Family, written last year by Steven Horwitz, a professor of economics at St. Lawrence University, who noted that:

One final result of capitalism's effects on economic growth and the rise of the love-based marriage is perhaps the most controversial cultural issue of the early 21st century: the demand for the legalization of same-sex marriage. ...

Although leftist historians...at least recognize the ways in which capitalism has made gay identity and thus the demand for same-sex marriage possible, they still go out of their way to note that this does not mean that capitalism is actually good.

Conservatives, however, seem unaware of the connection. They continue to pay lip service to the great things capitalism provides and often understand correctly the ways in which its economic effects cannot be controlled, yet they complain about the cultural dynamism that is the direct result of the dynamism of the market.

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