As reported in Forbes.com today, Cupid must be a capitalist.
And I know why -- I just spent $125 on a vase of white and cream hydrangea for my special one.
Despite the sluggish U.S. economy, this year lovebirds still plan to shell out an average of $123 each on Valentine's Day, up from $120 last year and eclipsing the $101 of 2006. Total outlay for the U.S.: $17 billion, estimates the National Retail Federation's 2008 Valentine's Day Consumer Intentions and Actions Survey, conducted by market research company BIGresearch.
The survey polled 8,447 consumers and found that 61 percent plan to celebrate the holiday. The most romantic age group is the 18- to 24-year-old set, 72 percent of which plan to shower their sweethearts with everything from candy to jewelry this February. But it's the 25- to 34-year-olds who torch the most cash - $160 on average. Men will spend $163 on their valentines; women, just $84. Some of the most popular gifts men plan to buy are flowers (58.2 percent), candy (45.0 percent) and jewelry (26.5 percent).
Are we in a recession?
And I know why -- I just spent $125 on a vase of white and cream hydrangea for my special one.
Despite the sluggish U.S. economy, this year lovebirds still plan to shell out an average of $123 each on Valentine's Day, up from $120 last year and eclipsing the $101 of 2006. Total outlay for the U.S.: $17 billion, estimates the National Retail Federation's 2008 Valentine's Day Consumer Intentions and Actions Survey, conducted by market research company BIGresearch.
The survey polled 8,447 consumers and found that 61 percent plan to celebrate the holiday. The most romantic age group is the 18- to 24-year-old set, 72 percent of which plan to shower their sweethearts with everything from candy to jewelry this February. But it's the 25- to 34-year-olds who torch the most cash - $160 on average. Men will spend $163 on their valentines; women, just $84. Some of the most popular gifts men plan to buy are flowers (58.2 percent), candy (45.0 percent) and jewelry (26.5 percent).
Are we in a recession?
Your special one?
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